Negotiation Guide
Opening Offer
$64,478
Fair Price
$65,978
Walk Away Above
$68,086
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,176
Est. Invoice$65,281
Holdback (est.)$2,106
MSRP (Sticker)$70,195
Asking Price$66,195
Markup-$4,000
Est. Dealer Margin on This Car$3,020
Percentile53% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$1,875
Avg Markup (F-150)-$3,105
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,507
Price History
Aug 19, 2026$67,195 → $66,195(-$1,000)
Cheaper F-150 Lariat Inventory
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