Negotiation Guide
Opening Offer
$70,793
Fair Price
$72,293
Walk Away Above
$74,401
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,859
Est. Invoice$71,154
Holdback (est.)$2,295
MSRP (Sticker)$76,510
Asking Price$73,010
Markup-$3,500
Est. Dealer Margin on This Car$4,151
Percentile91% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,322
Avg Markup (F-150)-$3,308
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,127
Price History
Aug 15, 2026$73,510 → $73,010(-$500)
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d