Deal Sheet: 2026 F-150 Lariat

Mark Ficken Ford · Charlotte, NC · VIN: 1FTFW5L51TFA37461

This Is Already a Great Deal

Opening Offer

$69,549

Asking Price

$71,700

Max Price

$71,700

• Recent buyers paid ~$1,445 below MSRP
• Asking price is already $1,055 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,780

Est. Invoice$69,006

Holdback$2,226

MSRP (Sticker)$74,200

Asking Price$71,700

Markup-$2,500

Dealer Margin on This Car$4,920

Percentile4% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$197

Avg Markup (F-150)-$1,560

% Below MSRP92%

Avg Days to Sell9 days

Avg Sold Markup-$536

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