This Is Already a Great Deal
Opening Offer
$69,340
Asking Price
$71,485
Max Price
$71,485
- • Recent buyers paid ~$1,420 below MSRP
- • Sitting 28 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $171 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,137
Est. Invoice$68,341
Holdback (est.)$2,205
MSRP (Sticker)$73,485
Asking Price$71,485
Markup-$2,000
Est. Dealer Margin on This Car$5,349
Percentile13% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold4086
Avg Markup-$1,420
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory228 vehicles
Avg Markup (All Models)-$1,092
Avg Markup (F-150)-$1,850
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$1,065
Price History
Jul 4, 2026$72,485 → $71,485(-$1,000)
Cheaper F-150 Lariat Inventory
Galpin FordNorth Hills, CA
-$4,500$71,34528d
High Desert FordVictorville, CA
-$4,500$68,85528d
High Desert FordVictorville, CA
-$4,500$72,83028d
Windward Ford of HawaiiKailua, HI
-$4,500$68,72528d
Norm Reeves Ford LincolnCerritos, CA
-$4,500$69,22028d
Puente Hills FordCity Of Industry, CA
-$4,500$70,63528d
Hemborg FordNorco, CA
-$4,500$66,54028d
Puente Hills FordCity Of Industry, CA
-$4,500$66,02028d
Puente Hills FordCity Of Industry, CA
-$4,500$68,76528d
High Desert FordVictorville, CA
-$4,500$65,30528d