Deal Sheet: 2026 F-150 Lariat

Jarrett-Scott Ford, Inc. · Plant City, FL · VIN: 1FTFW5L50TKE79493

Negotiation Guide

Opening Offer

$67,303

Fair Price

$68,803

Walk Away Above

$70,911

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,718

Est. Invoice$67,909

Holdback (est.)$2,191

MSRP (Sticker)$73,020

Asking Price$69,020

Markup-$4,000

Est. Dealer Margin on This Car$3,302

Percentile53% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory345 vehicles

Avg Markup (All Models)-$1,703

Avg Markup (F-150)-$3,229

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,598

Price History

Aug 19, 2026$70,020 → $69,020(-$1,000)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

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-$4,500$67,5155d

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-$4,500$67,21556d

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-$4,500$68,58574d

Tomball Ford, Inc.Tomball, TX

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Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d