Deal Sheet: 2026 F-150 Lariat

Woodhouse Ford, Inc. · Blair, NE · VIN: 1FTFW5L50TKE27619

Negotiation Guide

Opening Offer

$66,885

Fair Price

$68,385

Walk Away Above

$69,427

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$63,423

Est. Invoice$65,537

Holdback$2,114

MSRP (Sticker)$70,470

Asking Price$68,970

Markup-$1,500

Dealer Margin on This Car$5,547

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$908

Avg Markup (F-150)-$1,435

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,123

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