Deal Sheet: 2026 F-150 Lariat

White Ford, LLC · Roanoke Rapids, NC · VIN: 1FTFW5L50TKE26552

This Is Already a Great Deal

Opening Offer

$62,960

Asking Price

$64,400

Max Price

$64,400

• Recent buyers paid ~$2,175 below MSRP
• Sitting 44 days (avg 26) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $2,345 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$62,460

Est. Invoice$64,542

Holdback (est.)$2,082

MSRP (Sticker)$69,400

Asking Price$64,400

Markup-$5,000

Est. Dealer Margin on This Car$1,940

Percentile13% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold4295

Avg Markup-$2,175

Median Markup-$1,500

Best Deal-$8,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$2,020

Avg Markup (F-150)-$4,429

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$417

Price History

Jul 9, 2026$68,400 → $64,400(-$4,000)

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44549d

Classic Ford of ColumbiaColumbia, SC

-$8,500$67,79049d

Leith FordWendell, NC

-$8,500$71,32049d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64049d

Fairway Ford, Inc.Burgaw, NC

-$8,500$69,88049d

Deacon Jones Ford of KinstonKinston, NC

-$8,500$67,45049d

Green FordGreensboro, NC

-$8,500$63,24549d

Jim Hudson FordLexington, SC

-$8,500$67,43549d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09549d

Albemarle FordAlbemarle, NC

-$8,500$62,00049d