Deal Sheet: 2026 F-150 Lariat

Parker Ford, Inc. · Parker, SD · VIN: 1FTFW5L50TKD80687

Negotiation Guide

Opening Offer

$66,563

Fair Price

$68,063

Walk Away Above

$69,104

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$63,131

Est. Invoice$65,235

Holdback$2,104

MSRP (Sticker)$70,145

Asking Price$69,145

Markup-$1,000

Dealer Margin on This Car$6,015

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$818

Avg Markup (F-150)-$1,250

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$333

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