Deal Sheet: 2026 F-150 Lariat

Robinson Brothers Ford · Baton Rouge, LA · VIN: 1FTFW5L50TFB73497

Negotiation Guide

Opening Offer

$70,428

Fair Price

$71,928

Walk Away Above

$74,036

• Recent buyers paid ~$4,217 below MSRP

Price Breakdown

Est. Dealer Cost$68,531

Est. Invoice$70,815

Holdback (est.)$2,284

MSRP (Sticker)$76,145

Asking Price$72,145

Markup-$4,000

Est. Dealer Margin on This Car$3,615

Percentile53% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory308 vehicles

Avg Markup (All Models)+$321

Avg Markup (F-150)-$3,500

% Below MSRP69%

Avg Days to Sell34 days

Avg Sold Markup-$169

Price History

Aug 6, 2026$71,645 → $72,145(+$500)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

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-$4,500$73,4655d

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-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

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-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12074d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58574d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d