Deal Sheet: 2026 F-150 Lariat

Bartow Ford Company · Bartow, FL · VIN: 1FTFW5L50TFB70972

Negotiation Guide

Opening Offer

$69,523

Fair Price

$71,023

Walk Away Above

$73,131

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,716

Est. Invoice$69,973

Holdback (est.)$2,257

MSRP (Sticker)$75,240

Asking Price$71,240

Markup-$4,000

Est. Dealer Margin on This Car$3,524

Percentile53% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory517 vehicles

Avg Markup (All Models)-$1,555

Avg Markup (F-150)-$2,602

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,563

Price History

Aug 15, 2026$75,240 → $72,240(-$3,000)

Aug 19, 2026$72,240 → $71,240(-$1,000)

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