Deal Sheet: 2026 F-150 Lariat

Zeigler Ford of Plainwell · Plainwell, MI · VIN: 1FTFW5L50TFA48046

This Is Already a Great Deal

Opening Offer

$70,543

Asking Price

$72,725

Max Price

$72,725

• Recent buyers paid ~$1,426 below MSRP
• Asking price is already $824 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,478

Est. Invoice$69,727

Holdback (est.)$2,249

MSRP (Sticker)$74,975

Asking Price$72,725

Markup-$2,250

Est. Dealer Margin on This Car$5,248

Percentile10% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$1,008

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$750

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