Deal Sheet: 2026 F-150 Lariat

Doggett Ford South Loop · Houston, TX · VIN: 1FTFW5KD3TFB36033

Negotiation Guide

Opening Offer

$63,208

Fair Price

$64,708

Walk Away Above

$66,816

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,033

Est. Invoice$64,100

Holdback (est.)$2,068

MSRP (Sticker)$68,925

Asking Price$64,925

Markup-$4,000

Est. Dealer Margin on This Car$2,893

Percentile53% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory330 vehicles

Avg Markup (All Models)-$2,030

Avg Markup (F-150)-$3,347

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,960

Price History

Jul 9, 2026$67,425 → $64,425(-$3,000)

Aug 6, 2026$64,425 → $64,925(+$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d