Deal Sheet: 2026 F-150 XL

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFW1L84TKE95361

Negotiation Guide

Opening Offer

$50,994

Fair Price

$52,494

Walk Away Above

$53,512

• Recent buyers paid ~$2,036 below MSRP

Price Breakdown

Est. Dealer Cost$49,077

Est. Invoice$50,713

Holdback (est.)$1,636

MSRP (Sticker)$54,530

Asking Price$52,530

Markup-$2,000

Est. Dealer Margin on This Car$3,453

Percentile46% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1257

Avg Markup-$2,036

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$1,925

Avg Markup (F-150)-$3,420

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,958

Cheaper F-150 XL Inventory

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-$2,500$48,29019d

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-$2,500$44,64049d

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McRee Ford, Inc.Dickinson, TX

-$2,500$44,23014d

Covert Ford LincolnAustin, TX

-$2,500$46,09021d

Holler FordMaitland, FL

-$2,000$51,62547d

Tom Boland Ford, Inc.Hannibal, MO

-$2,000$52,19510d

Mike Burch Ford BlackshearBlackshear, GA

-$2,000$52,8405d

Sam Pack's Five Star FordCarrollton, TX

-$2,000$40,3805d