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Deal Sheet: 2026 F-150 XL
West Alabama Ford · Sulligent, AL · VIN: 1FTFW1L59TKE28261
Negotiation Guide
Opening Offer
$49,123
Fair Price
$50,623
Walk Away Above
$51,914
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,885
Est. Invoice$49,481
Holdback (est.)$1,596
MSRP (Sticker)$53,205
Asking Price$51,205
Markup-$2,000
Est. Dealer Margin on This Car$3,321
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory24 vehicles
Avg Markup (All Models)-$2,021
Avg Markup (F-150)-$3,333
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$2,738
Price History
Jul 9, 2026$52,205 → $50,705(-$1,500)
Aug 6, 2026$50,705 → $51,205(+$500)
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