Negotiation Guide
Opening Offer
$50,058
Fair Price
$51,558
Walk Away Above
$52,854
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,735
Est. Invoice$50,360
Holdback (est.)$1,625
MSRP (Sticker)$54,150
Asking Price$52,150
Markup-$2,000
Est. Dealer Margin on This Car$3,415
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory179 vehicles
Avg Markup (All Models)-$2,626
Avg Markup (F-150)-$3,742
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,927
Price History
Jul 9, 2026$53,150 → $51,650(-$1,500)
Aug 6, 2026$51,650 → $52,150(+$500)
Cheaper F-150 XL Inventory
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-$2,500$48,29019d
Tomball Ford, Inc.Tomball, TX
-$2,500$44,64049d
Tomball Ford, Inc.Tomball, TX
-$2,500$45,83510d
Mac Haik Ford Lincoln of GeorgetownGeorgetown, TX
-$2,500$46,28010d
McRee Ford, Inc.Dickinson, TX
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Covert Ford LincolnAustin, TX
-$2,500$46,09021d
Holler FordMaitland, FL
-$2,000$51,62547d
Tom Boland Ford, Inc.Hannibal, MO
-$2,000$52,19510d
Mike Burch Ford BlackshearBlackshear, GA
-$2,000$52,8405d
Sam Pack's Five Star FordCarrollton, TX
-$2,000$40,3805d