Negotiation Guide
Opening Offer
$49,839
Fair Price
$51,339
Walk Away Above
$52,357
- • Recent buyers paid ~$2,036 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,038
Est. Invoice$49,639
Holdback (est.)$1,601
MSRP (Sticker)$53,375
Asking Price$51,375
Markup-$2,000
Est. Dealer Margin on This Car$3,338
Percentile46% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory252 vehicles
Avg Markup (All Models)-$2,150
Avg Markup (F-150)-$3,227
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,031
Price History
Aug 6, 2026$51,375 → $52,375(+$1,000)
Aug 19, 2026$52,375 → $51,375(-$1,000)
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