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Deal Sheet: 2026 F-150 STX
Billingsley Ford of Lawton · Lawton, OK · VIN: 1FTEX2KP7TKD96699
Negotiation Guide
Opening Offer
$40,135
Fair Price
$41,635
Walk Away Above
$43,670
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 62 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,135
Est. Invoice$42,506
Holdback (est.)$1,371
MSRP (Sticker)$45,705
Asking Price$41,705
Markup-$4,000
Est. Dealer Margin on This Car$571
Percentile41% of inventory is priced lower
Days on Lot62 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$2,284
Avg Markup (F-150)-$3,696
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$2,024
Price History
Jul 9, 2026$44,205 → $41,205(-$3,000)
Aug 6, 2026$41,205 → $41,705(+$500)
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