Negotiation Guide
Opening Offer
$41,022
Fair Price
$42,522
Walk Away Above
$43,771
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,518
Est. Invoice$41,869
Holdback (est.)$1,351
MSRP (Sticker)$45,020
Asking Price$43,020
Markup-$2,000
Est. Dealer Margin on This Car$2,502
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$2,590
Avg Markup (F-150)-$3,077
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$2,350
Price History
Jul 9, 2026$44,020 → $42,520(-$1,500)
Aug 6, 2026$42,520 → $43,020(+$500)
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