Negotiation Guide
Opening Offer
$40,651
Fair Price
$42,151
Walk Away Above
$43,398
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,181
Est. Invoice$41,520
Holdback (est.)$1,339
MSRP (Sticker)$44,645
Asking Price$42,645
Markup-$2,000
Est. Dealer Margin on This Car$2,465
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)-$1,842
Avg Markup (F-150)-$2,965
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,571
Price History
Aug 6, 2026$42,645 → $43,645(+$1,000)
Aug 19, 2026$43,645 → $42,645(-$1,000)
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