Deal Sheet: 2026 F-150 Lariat

Matthews-Currie Ford Company · Nokomis, FL · VIN: 1FTEW5K8XTFB55337

Negotiation Guide

Opening Offer

$61,263

Fair Price

$62,763

Walk Away Above

$64,871

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,282

Est. Invoice$62,291

Holdback (est.)$2,009

MSRP (Sticker)$66,980

Asking Price$62,980

Markup-$4,000

Est. Dealer Margin on This Car$2,698

Percentile53% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory227 vehicles

Avg Markup (All Models)-$1,721

Avg Markup (F-150)-$3,467

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,659

Price History

Jul 9, 2026$65,980 → $63,230(-$2,750)

Aug 6, 2026$62,980 → $63,980(+$1,000)

Aug 19, 2026$63,980 → $62,980(-$1,000)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d