Deal Sheet: 2026 F-150 Lariat

Gary Yeomans Ford Ocala · Ocala, FL · VIN: 1FTEW5K89TKE67124

Negotiation Guide

Opening Offer

$62,643

Fair Price

$64,143

Walk Away Above

$66,251

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,524

Est. Invoice$63,575

Holdback (est.)$2,051

MSRP (Sticker)$68,360

Asking Price$64,360

Markup-$4,000

Est. Dealer Margin on This Car$2,836

Percentile53% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory357 vehicles

Avg Markup (All Models)-$497

Avg Markup (F-150)-$3,122

% Below MSRP78%

Avg Days to Sell26 days

Avg Sold Markup-$738

Price History

Jul 29, 2026$64,610 → $64,360(-$250)

Aug 19, 2026$65,360 → $64,360(-$1,000)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d