Deal Sheet: 2026 F-150 Lariat

Lamarque Ford, Inc. · Kenner, LA · VIN: 1FTEW5K86TFB55660

Negotiation Guide

Opening Offer

$68,463

Fair Price

$69,963

Walk Away Above

$72,071

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,762

Est. Invoice$68,987

Holdback (est.)$2,225

MSRP (Sticker)$74,180

Asking Price$70,180

Markup-$4,000

Est. Dealer Margin on This Car$3,418

Percentile53% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$2,282

Avg Markup (F-150)-$3,366

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,867

Price History

Jul 9, 2026$72,680 → $69,680(-$3,000)

Aug 6, 2026$69,680 → $70,180(+$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d