Deal Sheet: 2026 F-150 Lariat

Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FTEW5K85TFB49171

Negotiation Guide

Opening Offer

$63,328

Fair Price

$64,828

Walk Away Above

$66,936

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,141

Est. Invoice$64,212

Holdback (est.)$2,071

MSRP (Sticker)$69,045

Asking Price$65,045

Markup-$4,000

Est. Dealer Margin on This Car$2,905

Percentile53% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$1,739

Avg Markup (F-150)-$2,433

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,652

Price History

Jul 9, 2026$68,045 → $65,295(-$2,750)

Aug 6, 2026$65,045 → $66,045(+$1,000)

Aug 19, 2026$66,045 → $65,045(-$1,000)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d