Deal Sheet: 2026 F-150 Lariat

Coastal Bend Ford · Beeville, TX · VIN: 1FTEW5K84TKE02942

Negotiation Guide

Opening Offer

$61,880

Fair Price

$63,380

Walk Away Above

$64,400

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$58,878

Est. Invoice$60,841

Holdback$1,963

MSRP (Sticker)$65,420

Asking Price$63,920

Markup-$1,500

Dealer Margin on This Car$5,042

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$941

Avg Markup (F-150)-$1,441

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$938

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