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Deal Sheet: 2026 F-150 Lariat
Greenway Ford, Inc. · Orlando, FL · VIN: 1FTEW5K84TFB24777
Negotiation Guide
Opening Offer
$61,328
Fair Price
$62,828
Walk Away Above
$65,194
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,804
Est. Invoice$62,831
Holdback (est.)$2,027
MSRP (Sticker)$67,560
Asking Price$63,560
Markup-$4,000
Est. Dealer Margin on This Car$2,756
Percentile53% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory527 vehicles
Avg Markup (All Models)-$2,041
Avg Markup (F-150)-$3,476
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,710
Price History
Jul 9, 2026$66,560 → $63,810(-$2,750)
Jul 29, 2026$63,810 → $63,560(-$250)
Aug 15, 2026$64,560 → $63,560(-$1,000)
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