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Deal Sheet: 2026 F-150 Lariat
Chula Vista Ford · Chula Vista, CA · VIN: 1FTEW5K83TKE51677
This Is Already a Great Deal
Opening Offer
$57,722
Asking Price
$59,080
Max Price
$59,080
- • Recent buyers paid ~$1,418 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,082 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$57,222
Est. Invoice$59,129
Holdback (est.)$1,907
MSRP (Sticker)$63,580
Asking Price$59,080
Markup-$4,500
Est. Dealer Margin on This Car$1,858
Percentile52% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$2,960
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$836
Price History
Jul 4, 2026$62,580 → $61,580(-$1,000)
Jul 9, 2026$61,580 → $59,080(-$2,500)
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