Deal Sheet: 2026 F-150 Lariat

Gary Yeomans Ford Ocala · Ocala, FL · VIN: 1FTEW5K83TKE34863

Negotiation Guide

Opening Offer

$57,648

Fair Price

$59,148

Walk Away Above

$61,256

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,029

Est. Invoice$58,929

Holdback (est.)$1,901

MSRP (Sticker)$63,365

Asking Price$59,365

Markup-$4,000

Est. Dealer Margin on This Car$2,337

Percentile53% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory357 vehicles

Avg Markup (All Models)-$497

Avg Markup (F-150)-$3,122

% Below MSRP78%

Avg Days to Sell26 days

Avg Sold Markup-$738

Price History

Jul 29, 2026$59,615 → $59,365(-$250)

Aug 19, 2026$60,365 → $59,365(-$1,000)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

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-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

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Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d