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Deal Sheet: 2026 F-150 Lariat
Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FTEW5K81TFA71214
Negotiation Guide
Opening Offer
$59,263
Fair Price
$60,763
Walk Away Above
$63,129
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,946
Est. Invoice$60,910
Holdback (est.)$1,965
MSRP (Sticker)$65,495
Asking Price$61,495
Markup-$4,000
Est. Dealer Margin on This Car$2,550
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory377 vehicles
Avg Markup (All Models)-$1,739
Avg Markup (F-150)-$2,433
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,652
Price History
Jul 9, 2026$64,495 → $61,745(-$2,750)
Aug 6, 2026$61,495 → $62,495(+$1,000)
Aug 19, 2026$62,495 → $61,495(-$1,000)
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