Deal Sheet: 2026 F-150 Lariat

Platinum Ford North · Pilot Point, TX · VIN: 1FTEW5K59TKE18088

Negotiation Guide

Opening Offer

$60,042

Fair Price

$61,542

Walk Away Above

$62,554

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$57,209

Est. Invoice$59,115

Holdback$1,907

MSRP (Sticker)$63,565

Asking Price$62,065

Markup-$1,500

Dealer Margin on This Car$4,857

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$642

Avg Markup (F-150)-$1,459

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$1,029

Cheaper F-150 Lariat Inventory

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