Deal Sheet: 2026 F-150 Lariat

Gary Yeomans Ford Palm Bay · Palm Bay, FL · VIN: 1FTEW5K58TKE70098

Negotiation Guide

Opening Offer

$62,033

Fair Price

$63,533

Walk Away Above

$65,641

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,975

Est. Invoice$63,008

Holdback (est.)$2,033

MSRP (Sticker)$67,750

Asking Price$63,750

Markup-$4,000

Est. Dealer Margin on This Car$2,775

Percentile53% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory284 vehicles

Avg Markup (All Models)-$2,029

Avg Markup (F-150)-$3,100

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,449

Price History

Aug 6, 2026$63,750 → $64,750(+$1,000)

Aug 19, 2026$64,750 → $63,750(-$1,000)

Cheaper F-150 Lariat Inventory

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