Deal Sheet: 2026 F-150 Lariat

Bartow Ford Company · Bartow, FL · VIN: 1FTEW5K57TKE66477

Negotiation Guide

Opening Offer

$60,353

Fair Price

$61,853

Walk Away Above

$63,961

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,463

Est. Invoice$61,445

Holdback (est.)$1,982

MSRP (Sticker)$66,070

Asking Price$62,070

Markup-$4,000

Est. Dealer Margin on This Car$2,607

Percentile53% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory517 vehicles

Avg Markup (All Models)-$1,555

Avg Markup (F-150)-$2,602

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,563

Price History

Jul 29, 2026$62,320 → $62,070(-$250)

Aug 9, 2026$62,070 → $63,070(+$1,000)

Aug 19, 2026$63,070 → $62,070(-$1,000)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12074d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58574d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49548d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d