Deal Sheet: 2026 F-150 Lariat

Mullinax Ford of Vero Beach · Vero Beach, FL · VIN: 1FTEW5K55TKD64286

Negotiation Guide

Opening Offer

$60,176

Fair Price

$61,676

Walk Away Above

$62,688

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$57,330

Est. Invoice$59,241

Holdback$1,911

MSRP (Sticker)$63,700

Asking Price$62,200

Markup-$1,500

Dealer Margin on This Car$4,870

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)-$572

Avg Markup (F-150)-$1,523

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$671

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