Deal Sheet: 2026 F-150 Lariat

Kings Colonial Ford, Inc. · Brunswick, GA · VIN: 1FTEW5K52TKE64667

Negotiation Guide

Opening Offer

$59,718

Fair Price

$61,218

Walk Away Above

$63,326

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,892

Est. Invoice$60,855

Holdback (est.)$1,963

MSRP (Sticker)$65,435

Asking Price$61,435

Markup-$4,000

Est. Dealer Margin on This Car$2,544

Percentile53% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$2,061

Avg Markup (F-150)-$3,457

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,826

Price History

Jul 11, 2026$64,435 → $61,685(-$2,750)

Aug 6, 2026$61,435 → $62,435(+$1,000)

Aug 19, 2026$62,435 → $61,435(-$1,000)

Cheaper F-150 Lariat Inventory

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