Negotiation Guide
Opening Offer
$45,679
Fair Price
$47,179
Walk Away Above
$49,357
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,382
Est. Invoice$47,928
Holdback (est.)$1,546
MSRP (Sticker)$51,535
Asking Price$47,535
Markup-$4,000
Est. Dealer Margin on This Car$1,154
Percentile41% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory308 vehicles
Avg Markup (All Models)-$1,834
Avg Markup (F-150)-$3,200
% Below MSRP94%
Avg Days to Sell32 days
Avg Sold Markup-$1,703
Price History
Jul 9, 2026$50,035 → $47,035(-$3,000)
Aug 6, 2026$47,035 → $47,535(+$500)
Cheaper F-150 STX Inventory
Oro FordOracle, AZ
-$5,000$43,16065d
Peoria FordPeoria, AZ
-$5,000$43,31539d
Ferrario FordElmira, NY
-$5,000$47,55565d
Peoria FordPeoria, AZ
-$5,000$43,31565d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1900d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$43,0754d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6604d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d