Negotiation Guide
Opening Offer
$45,840
Fair Price
$47,340
Walk Away Above
$49,485
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,467
Est. Invoice$48,016
Holdback (est.)$1,549
MSRP (Sticker)$51,630
Asking Price$48,630
Markup-$3,000
Est. Dealer Margin on This Car$2,163
Percentile99% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$1,730
Avg Markup (F-150)-$3,274
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,500
Price History
Jul 9, 2026$50,630 → $47,630(-$3,000)
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