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Deal Sheet: 2026 F-150 STX
Windward Ford of Hawaii · Kailua, HI · VIN: 1FTEW2L51TFB12444
Negotiation Guide
Opening Offer
$54,173
Fair Price
$55,673
Walk Away Above
$57,952
- • Recent buyers paid ~$4,009 below MSRP
- • Sitting 63 days (avg 33) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,207
Est. Invoice$56,014
Holdback (est.)$1,807
MSRP (Sticker)$60,230
Asking Price$57,230
Markup-$3,000
Est. Dealer Margin on This Car$3,023
Percentile99% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold5019
Avg Markup-$4,009
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$1,842
Avg Markup (F-150)-$1,976
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,129
Price History
Jul 4, 2026$59,230 → $58,230(-$1,000)
Jul 9, 2026$58,230 → $56,230(-$2,000)
Aug 6, 2026$56,230 → $57,230(+$1,000)
Cheaper F-150 STX Inventory
Sam Scism Motors, Inc.Farmington, MO
-$8,000$44,92563d
Laird Noller Ford, Inc.Topeka, KS
-$8,000$47,30010d
Leif Johnson Ford of AustinAustin, TX
-$8,000$50,52063d
Leif Johnson Ford of ManorManor, TX
-$8,000$49,92563d
Leif Johnson Ford of ManorManor, TX
-$8,000$47,69563d
Kuhio FordLihue, HI
-$7,500$39,04563d
Kendall FordMeridian, ID
-$7,500$55,86056d
Alamo FordAlamogordo, NM
-$7,500$52,89563d
Puente Hills FordCity Of Industry, CA
-$7,500$52,89558d
Skyline Sales, Inc.Salem, OR
-$7,500$52,89563d