Negotiation Guide
Opening Offer
$47,342
Fair Price
$48,842
Walk Away Above
$49,991
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 56 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,026
Est. Invoice$47,560
Holdback (est.)$1,534
MSRP (Sticker)$51,140
Asking Price$49,640
Markup-$1,500
Est. Dealer Margin on This Car$3,614
Percentile83% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)-$1,620
Avg Markup (F-150)-$2,774
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,281
Price History
Aug 6, 2026$49,140 → $50,140(+$1,000)
Aug 19, 2026$50,140 → $49,640(-$500)
Cheaper F-150 XL Inventory
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