Negotiation Guide
Opening Offer
$47,299
Fair Price
$48,799
Walk Away Above
$49,817
- • Recent buyers paid ~$2,036 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,752
Est. Invoice$47,277
Holdback (est.)$1,525
MSRP (Sticker)$50,835
Asking Price$48,835
Markup-$2,000
Est. Dealer Margin on This Car$3,084
Percentile46% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory429 vehicles
Avg Markup (All Models)-$1,811
Avg Markup (F-150)-$3,331
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,500
Price History
Aug 6, 2026$47,835 → $49,335(+$1,500)
Aug 19, 2026$49,335 → $48,835(-$500)
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