Negotiation Guide
Opening Offer
$45,558
Fair Price
$47,058
Walk Away Above
$48,296
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 70 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,582
Est. Invoice$46,068
Holdback (est.)$1,486
MSRP (Sticker)$49,535
Asking Price$47,535
Markup-$2,000
Est. Dealer Margin on This Car$2,954
Percentile46% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$2,138
Avg Markup (F-150)-$3,636
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$2,624
Price History
Jul 9, 2026$48,535 → $47,035(-$1,500)
Aug 6, 2026$47,035 → $47,535(+$500)
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