Deal Sheet: 2026 Ranger XL

McRee Ford, Inc. · Dickinson, TX · VIN: 1FTER4BH1TLE29897

Negotiation Guide

Opening Offer

$31,957

Fair Price

$33,457

Walk Away Above

$34,721

• Recent buyers paid ~$2,528 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,387

Est. Invoice$33,466

Holdback (est.)$1,080

MSRP (Sticker)$35,985

Asking Price$34,485

Markup-$1,500

Est. Dealer Margin on This Car$2,099

Percentile25% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,208

Price History

Jul 9, 2026$35,985 → $33,485(-$2,500)

Aug 6, 2026$33,485 → $34,485(+$1,000)

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