Negotiation Guide
Opening Offer
$31,857
Fair Price
$33,357
Walk Away Above
$34,621
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,297
Est. Invoice$33,373
Holdback (est.)$1,077
MSRP (Sticker)$35,885
Asking Price$34,385
Markup-$1,500
Est. Dealer Margin on This Car$2,089
Percentile25% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$2,756
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,818
Price History
Jul 9, 2026$35,885 → $33,385(-$2,500)
Aug 6, 2026$33,385 → $34,385(+$1,000)
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