Negotiation Guide
Opening Offer
$35,107
Fair Price
$36,607
Walk Away Above
$37,871
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,222
Est. Invoice$36,396
Holdback (est.)$1,174
MSRP (Sticker)$39,135
Asking Price$37,635
Markup-$1,500
Est. Dealer Margin on This Car$2,414
Percentile25% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory474 vehicles
Avg Markup (All Models)-$1,978
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,647
Price History
Jul 9, 2026$39,135 → $36,635(-$2,500)
Aug 6, 2026$36,635 → $37,635(+$1,000)
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