Deal Sheet: 2026 Ranger XL

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTER4PH9TLE39540

Negotiation Guide

Opening Offer

$34,812

Fair Price

$36,312

Walk Away Above

$37,576

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$34,956

Est. Invoice$36,121

Holdback (est.)$1,165

MSRP (Sticker)$38,840

Asking Price$37,340

Markup-$1,500

Est. Dealer Margin on This Car$2,384

Percentile25% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (Ranger)-$1,091

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

Price History

Aug 6, 2026$36,340 → $37,340(+$1,000)

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