Deal Sheet: 2026 Ranger XL

Northside Ford · San Antonio, TX · VIN: 1FTER4PH6TLE38488

Negotiation Guide

Opening Offer

$34,962

Fair Price

$36,462

Walk Away Above

$37,726

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$35,091

Est. Invoice$36,261

Holdback (est.)$1,170

MSRP (Sticker)$38,990

Asking Price$37,490

Markup-$1,500

Est. Dealer Margin on This Car$2,399

Percentile25% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory335 vehicles

Avg Markup (All Models)-$2,412

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,880

Price History

Aug 6, 2026$36,490 → $37,490(+$1,000)

Cheaper Ranger XL Inventory

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