Deal Sheet: 2026 Ranger XL

Suntrup Ford - Kirkwood · Kirkwood, MO · VIN: 1FTER4PH6TLE35266

Negotiation Guide

Opening Offer

$35,447

Fair Price

$36,947

Walk Away Above

$38,211

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$35,528

Est. Invoice$36,712

Holdback (est.)$1,184

MSRP (Sticker)$39,475

Asking Price$37,975

Markup-$1,500

Est. Dealer Margin on This Car$2,448

Percentile25% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,220

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,466

Price History

Aug 6, 2026$36,975 → $37,975(+$1,000)

Cheaper Ranger XL Inventory

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-$1,500$34,7750d