Negotiation Guide
Opening Offer
$35,202
Fair Price
$36,702
Walk Away Above
$37,966
- • Recent buyers paid ~$2,528 below MSRP
Price Breakdown
Est. Dealer Cost$35,307
Est. Invoice$36,484
Holdback (est.)$1,177
MSRP (Sticker)$39,230
Asking Price$38,230
Markup-$1,000
Est. Dealer Margin on This Car$2,923
Percentile99% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$1,648
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,536
Price History
Aug 6, 2026$37,230 → $38,230(+$1,000)
Cheaper Ranger XL Inventory
Long-Lewis of the River Region, Inc.Prattville, AL
-$2,000$34,54539d
Lovegreen FordKirksville, MO
-$1,500$38,42012d
Grand Prairie FordGrand Prairie, TX
-$1,500$34,38512d
Gullo Ford of ConroeConroe, TX
-$1,500$35,31512d
Bob Tomes FordMckinney, TX
-$1,500$34,92060d
Mac Haik's Southway FordSan Antonio, TX
-$1,500$34,78039d
Viva FordEl Paso, TX
-$1,500$34,38551d
McRee Ford, Inc.Dickinson, TX
-$1,500$34,48546d
Bill Fick FordHuntsville, TX
-$1,500$34,38539d
Wyatt Johnson FordNashville, TN
-$1,500$34,7750d