Deal Sheet: 2026 Ranger XL

Courtesy Ford of Rome · Rome, GA · VIN: 1FTER4PH0TLE43797

Negotiation Guide

Opening Offer

$36,062

Fair Price

$37,562

Walk Away Above

$38,826

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$36,081

Est. Invoice$37,284

Holdback (est.)$1,203

MSRP (Sticker)$40,090

Asking Price$39,090

Markup-$1,000

Est. Dealer Margin on This Car$3,009

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,537

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,467

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