Deal Sheet: 2026 Ranger XL

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTER4PH0TLE39197

Negotiation Guide

Opening Offer

$36,312

Fair Price

$37,812

Walk Away Above

$39,076

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$36,306

Est. Invoice$37,516

Holdback (est.)$1,210

MSRP (Sticker)$40,340

Asking Price$38,840

Markup-$1,500

Est. Dealer Margin on This Car$2,534

Percentile25% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$2,450

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,766

Price History

Aug 6, 2026$37,840 → $38,840(+$1,000)

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