Negotiation Guide
Opening Offer
$31,417
Fair Price
$32,917
Walk Away Above
$34,181
- • Recent buyers paid ~$2,528 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,901
Est. Invoice$32,964
Holdback (est.)$1,063
MSRP (Sticker)$35,445
Asking Price$33,945
Markup-$1,500
Est. Dealer Margin on This Car$2,045
Percentile25% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1330
Avg Markup-$2,528
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory22 vehicles
Avg Markup (All Models)-$2,136
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$2,944
Price History
Jul 9, 2026$35,445 → $32,945(-$2,500)
Aug 6, 2026$32,945 → $33,945(+$1,000)
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