Deal Sheet: 2026 Ranger XL

Brinson Ford of Athens · Athens, TX · VIN: 1FTER4BH9TLE45149

Negotiation Guide

Opening Offer

$31,712

Fair Price

$33,212

Walk Away Above

$34,476

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$32,166

Est. Invoice$33,238

Holdback (est.)$1,072

MSRP (Sticker)$35,740

Asking Price$34,240

Markup-$1,500

Est. Dealer Margin on This Car$2,074

Percentile25% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$2,098

Avg Markup (Ranger)-$1,286

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,777

Price History

Aug 6, 2026$33,240 → $34,240(+$1,000)

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